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发表于 2008-8-5 13:35:47
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俗話說: 有錢能使鬼推磨, 對部份老師而言, 利潤高的吉他就是好吉他, 想像一下四五成(之於成交價)的利潤所產生的動力! 相較於此種銷售模式, 一個優秀的經銷商所能提供的服務更有價值得多: 提供不同價位和不同類型的琴, 以符合多種需求.
Byers曾在信中表示他認為吉他老師最大的興趣應該放在如何教育學生而非賣琴謀利, 但這種想法對於華人世界或許太過天真了. 利用資訊不對等的優勢, 盡可能地靠賣琴賺錢, 這樣他們才能繼續為吉他教育和推廣盡力, 我認識有人會認同這樣的態度. 我的一位朋友這麼說: 現在這個世界, 本來就是salesman最賺.
以下是Greg Byers的電郵內容:
Hello Jam:
It is disturbing for me to hear that teachers take 40-50%. I suppose
if a teacher picks out a guitar and purchases it and then offers it to
a student, then they are within their rights to do this, but to be
ethical they ought to let the student know that they could skip the
middleman (their teacher) and get a similar guitar a lot cheaper. If
they try to monopolize the sale of guitars to their students, rather
than offer advice independent of any potential profit, then I think
this is completely unethical. They are being paid to teach, and a good
teacher has the best interests of their student in mind.
Some teachers in America do this, but I don't think it is typical.
Maybe I am naive. It sounds like you have a good following in spite of
this. If you are not being paid enough, you just have to raise your
prices to meet your needs. You may find that players take you more
seriously if your guitars cost more. The only time you should give a
discount is if you are selling to dealers. Give them about a 25-30%
discount and let them mark it up double. You may find a dealer who
will go for this. Players will then be able to acquire one of your
guitars (1) after having tried it out, and (2) without having to wait.
Many will pay extra for this.
Best Wishes, Greg |
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